Corporate responsibility is part of Kraft Foods' history and heritage. This includes understanding and meeting consumer and public expectations, and helping to address important social issues. Our responsibilities cover the safety and quality of the products we make and sell, as well as the ways in which we market our products. They also include how we interact with our employees, consumers and suppliers, and the work we do to support our local communities.

The global rise in obesity is one of the most important health issues facing the developed world at this time.

As a major player on the global stage, Kraft is committed to helping to address health and wellness in everything we do. Here in the UK the practical initiatives we are taking in this area are designed to make our products, the information displayed on their labels and our marketing practices further align with society's needs. At Kraft, we know that we need to act and seen to act responsibly.

The obesity epidemic is complex. Just as it has many underlying causes, so it can have no single, magic bullet solution. Tackling the problem will inevitably take time, as it requires changes in both attitudes and behaviours. Crucially, it demands cooperation and partnership between a wide range of interested parties. These include legislators, policy makers, educators, community leaders, healthcare professionals and consumers themselves. They must also include all aspects of the food industry, including farmers, manufacturers, retailers and food service providers. At Kraft, we are committed to this process of collaboration. Working together, by encouraging healthy lifestyles and by making it easier to eat and live better, we can begin to help to make tangible differences to people's health and wellness.

Our objectives are divided into four priority areas:

1. Improving product nutrition - most notably recent reductions in fat and salt content across a wide variety of different products, also developing new consumer choices.
2. Improving the quality and quantity of consumer information to help people make informed choices - nutrition labelling and healthy living advice
3. Ensuring that every aspect of our marketing is responsible - with special sensitivities regarding marketing to children
4. Being the catalyst in community involvement and advocacy - helping children and adults to help themselves

Kraft's principles for healthy living are based on up to date scientific knowledge and public health goals. These Healthy Living pages are a statement of our commitment to healthy eating and healthy living. It is our manifesto for healthy eating and healthy living. Ultimately what people choose to eat can only be determined by individual choice, but we believe we have a legitimate role to play in helping to make that choice an informed one. By providing people with products and information they can use to improve their diet and levels of activity, we believe we can play our part in addressing this very important issue.