| Cheltenham, 17 July 2006. Kraft Foods has received a ‘highly commended’ in the Supply Chain category of Business in the Community’s prestigious Awards for Excellence. The awards celebrate companies that are able to demonstrate a high standard of excellence in the way they organise and integrate their responsible business practices, and can show a positive impact both on society and on the business.
The commendation recognised Kraft’s commitment to sustainably-sourced coffee and its partnership with the Rainforest Alliance, a not-for-profit organisation and international leader in sustainable agriculture. In particular, Kraft launched Kenco Sustainable Development soluble coffee to the mainstream UK market, in September 2005.
The awards were celebrated at a gala event in London last Wednesday (12 July 2006), attracting a number of distinguished guests, including HRH The Prince of Wales, President of Business in the Community and over 1400 business leaders from across UK industry.
As well as winning the ‘highly commended’ award, Kraft can display the coveted Business in the Community ‘Big Tick’ on all its letterhead and materials.
The ‘Big Tick’ is awarded to companies whose programmes and partnerships have delivered measurable impact on the community and are regarded as 'Examples of Best Practice' in the field of corporate responsibility.
The best examples of ‘Big Tick’ winners were considered for the Awards for Excellence.
ENDS
Notes for editors:
- Business in the Community is a unique independent business-led charity whose purpose is to inspire, engage, and support and challenge companies in the UK to continually improve the impact they have on society. The Big Tick is awarded to all companies entering the awards that are able to demonstrate a high standard of excellence in the way they organise and integrate their responsible business practices, and can show a positive impact both on society and on the business. Entries are assessed and scored by a panel of external practitioners who determine Big Tick winners.
- Coffee sustainability: Kraft Foods has been working in various parts of the world to promote sustainability for over ten years. We have made a commitment to purchase substantial and increasing volumes of sustainable coffee for blending into our brands since 2003.
For more information on sustainable coffee visit www.kraftfoods.co.uk and for more information on the Rainforest Alliance’s coffee programmes, visit www.ra.org/coffee
For Business in the Community’s case study on Kraft Food’s entry, visit http://www.bitc.org.uk/resources/case_studies/1009kraftrainfor.html
- Kraft Foods (NYSE:KFT) is the world’s second-largest food and beverage company. For more than 100 years, we’ve been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favourite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Philadelphia cream cheese, Milka and Côte d’Or chocolates and Kraft salad dressings. They’ve also started adding our Tassimo hot beverage system, and a growing range of better-for-you products to their shopping baskets, continually expanding their list of Kraft favourites.
Our UK brands are among the market leaders in cheese, coffee and chocolate. They include Philadelphia and Dairylea, Kenco, Terry’s Chocolate Orange, Terry's All Gold and Toblerone.
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