Nick will lead teams driving well-known food brands such as Kenco, Oreo, Ritz, Toblerone, Terry’s Chocolate Orange, Dairylea and Philadelphia.

The move comes at an exciting point for Kraft, with the recent launch in the UK of the iconic American biscuit brand, Oreo, the high profile sponsorship for Toblerone of the hit comedy, Pushing Daisies and the extension of Kenco’s relationship with the Rainforest Alliance to see 75% of beans for the brand’s entire freeze-dried coffee range sourced from Rainforest Alliance Certified™ farms.

Says Nick “Everyone at Kraft is passionate about our fantastic brands – and that’s certainly true of the team here in the UK. I’m really looking forward to working with a group of such committed and talented colleagues on the exciting projects ahead.”

After stints working for Mars and Terry’s of York, Nick moved to the Middle East with Inchcape before rejoining Kraft as head of its Middle East operation and then its Czech and Slovak businesses. Nick’s most recent role was as Vice President of Customer Services and Logistics for Kraft Europe, based in Zurich.

The new role sees Nick, who is married with two children, based at Kraft’s UK and Ireland head office in Cheltenham and marks a personal homecoming as he originally grew up in Gloucestershire.

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ABOUT KRAFT FOODS INC.
For more than a century, Kraft (www.kraft.com) has offered delicious foods and beverages that fit the way consumers live.  Today, we are turning the brands that consumers have lived with for years into brands they can’t live without.  Millions of times a day in more than 150 countries around the world, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits.  Kraft is one of the world’s largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing facilities globally.  The company’s stock (NYSE: KFT) is listed on the S&P 100 as well as the Dow Jones and Ethibel Sustainability Indexes.

The Rainforest Alliance is an independent, international non-profit NGO that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour.   The Rainforest Alliance pioneered the practice of setting standards and certifying well-managed forests nearly 20 years ago, and developed comprehensive principles and standards for sustainable agriculture shortly thereafter. For more information visit: www.rainforest-alliance.org.