Mikado, the delicious chocolate snacking sensation, is launching two new flavours – White and Dark Chocolate Mikado, giving biscuit loving Brits the perfect excuse to indulge their angelic and devilish sides with even more irresistible light and dark chocolaty sticks.

New White Chocolate Mikado is dipped in scrumptious creamy white chocolate – the ideal snack for those feeling light, sweet and angelic. But if you’re feeling a little on the darker side, why not try new Dark Chocolate Mikado, dipped in rich dark chocolate for a devilishly delectable treat. 

Inspired by the ‘pick up sticks’ game, Mikado is distinctive for their uniquely long ultra-thin shape and mouth-watering blend of crunchy biscuit and succulent chocolate. Each Mikado stick is three quarters dipped in smooth chocolate with one end left bare so that you can nibble without getting sticky fingers!

The new White and Dark Chocolate Mikado variants will both be available in a ‘sharing pack’ format within major retailers from March 2010 and with each stick weighing in at just eleven calories they are definitely more than a little bit tempting.

Alongside the new flavours, Milk Chocolate Mikado is also available in three distinct formats:

• ‘On the Go Snack’ - 39g (17 sticks) priced at £0.69 (RRP) for impulse purchases
• ‘On the Go Snack Multipack’ - 3 x 39g multipack priced at £1.99 (RRP)
• ‘Sharing Pack’ 75g priced at £1.19 (RRP) for a snack to share at home

-ENDS-

For further information, product or images, please contact:
Ruth Gurd, Hill & Knowlton, 020 7413 3342 ruth.gurd@hillandknowlton.com
Hannah Ryan, Hill & Knowlton, 020 973 5794 hannah.ryan@hillandknowlton.com