For more than a century, Kraft Foods has offered delicious foods and beverages that fit the way consumers live. Today, we are turning the brands that consumers have lived with for years into brands they can’t live without. Millions of times a day in more than 150 countries around the world, consumers reach for their favourite Kraft Foods brands.
Our brands are among the leaders in the UK market and many are household names. Our outstanding portfolio of products falls into the core categories of cheese and dairy, chocolate, biscuits and coffee. Our power brands include Kenco, Philadelphia, Dairylea and Terry's Chocolate Orange. Our other major brands include Oreo and Mikado biscuits, Toblerone and Milka chocolate and Ritz crackers. The staying power of these brands is undisputed - some are more than a century old.
In addition to having high quality brands our success owes much to our talented and dedicated employees. They are focused and passionate about their work, always seeking new ways to satisfy our consumers and customers. Our constant pursuit of excellence is achieved through a combination of personal drive and solid teamwork. All working towards our vision of helping people around the world live and eat better.
The values that guide us include our sense of community responsibility, reflected in a wide range of sponsorship and community involvement programmes. Caring for the environment is a priority within our operations too, where we are guided by a strong set of environmental principles. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
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